Double Opt In (DOI)
The Double Opt-In feature is an optional setting that can be enabled for the booking process. When activated, this feature requires attendees to confirm their opt-in via email before a booking is finalized. This additional step is primarily implemented to comply with privacy regulations and ensures that attendees have explicitly agreed to the booking and any associated data processing.
Double Opt-In can be necessary or beneficial in certain situations.
Legal Compliance: In some countries, Double Opt-In is legally required to obtain valid marketing consent. This ensures that individuals have explicitly agreed to receive marketing communications.
Privacy Concerns: Industries dealing with sensitive information may prefer this extra verification step.
Compliance Requirements: Some sectors need to adhere to specific regulations that necessitate explicit opt in from attendees.
Reducing No-Shows: The additional confirmation step can help decrease the likelihood of accidental or insincere bookings.
It's important to note that Double Opt-In is not necessary for all use cases. Many organizations can operate efficiently without this feature, especially if not using any marketing materials in workflows.
Ultimately, the decision to implement Double Opt-In should be made by an organization's Chief Information Security Officer (CISO) or a similar authority, taking into account company-specific requirements.
When the Double Opt-In feature is enabled, the booking process follows these steps:
An invitee selects a meeting time and enters their information.
The selected time slot is immediately blocked on the calendar to prevent double-bookings.
Instead of sending out confirmations, a Double Opt-In email is sent to the attendee.
The attendee must click a confirmation link in this email to verify their booking.
Once the attendee confirms, confirmation emails are sent to all parties.
The booking is then synced with the calendar as a confirmed appointment.
This ensures that only verified and intentional bookings are finalized, adding an extra layer of security and accuracy to the scheduling process.
When to Use Double Opt-In
Double Opt-In can be necessary or beneficial in certain situations.
Legal Compliance: In some countries, Double Opt-In is legally required to obtain valid marketing consent. This ensures that individuals have explicitly agreed to receive marketing communications.
Privacy Concerns: Industries dealing with sensitive information may prefer this extra verification step.
Compliance Requirements: Some sectors need to adhere to specific regulations that necessitate explicit opt in from attendees.
Reducing No-Shows: The additional confirmation step can help decrease the likelihood of accidental or insincere bookings.
It's important to note that Double Opt-In is not necessary for all use cases. Many organizations can operate efficiently without this feature, especially if not using any marketing materials in workflows.
Ultimately, the decision to implement Double Opt-In should be made by an organization's Chief Information Security Officer (CISO) or a similar authority, taking into account company-specific requirements.
How Double Opt-In Works
When the Double Opt-In feature is enabled, the booking process follows these steps:
An invitee selects a meeting time and enters their information.
The selected time slot is immediately blocked on the calendar to prevent double-bookings.
Instead of sending out confirmations, a Double Opt-In email is sent to the attendee.
The attendee must click a confirmation link in this email to verify their booking.
Once the attendee confirms, confirmation emails are sent to all parties.
The booking is then synced with the calendar as a confirmed appointment.
This ensures that only verified and intentional bookings are finalized, adding an extra layer of security and accuracy to the scheduling process.
Updated on: 11/10/2024
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