How to Set Up a WhatsApp Business Account (WABA)

To use meetergo's direct WhatsApp integration, you need a WhatsApp Business Account (WABA) — this is different from the regular WhatsApp Business app. A WABA gives you access to the WhatsApp Business API via Meta, which is what meetergo uses to send automated reminders and follow-ups.

What you need before you start

• A Facebook / Meta account (personal account is fine — you'll use it to access Meta Business Manager)
• A phone number that is:
  • Not already registered with WhatsApp (personal or business app)
  • A mobile or landline number you can receive SMS or voice calls on
• A verified business (recommended for higher messaging limits, but not strictly required to start)

Step 1: Create a Meta Business Account

1. Go to business.facebook.com
2. Click Create account
3. Enter your business name, your name, and your business email address
4. Follow the prompts to verify your email

If you already have a Meta Business Account, skip to Step 2.

Step 2: Add a WhatsApp Business Account in Meta Business Manager

1. In Meta Business Manager, open the left menu and go to Business settings
2. Under Accounts, click WhatsApp accounts
3. Click Add → Create a WhatsApp Business Account
4. Enter a name for your WABA (e.g. your company name) and select your time zone and currency
5. Click Create

Your WhatsApp Business Account is now created inside Meta Business Manager.

Step 3: Add and verify a phone number

1. Inside your WABA, click Add phone number
2. Enter a display name for your business (what recipients will see)
3. Choose a category and fill in your business description
4. Enter the phone number you want to register
5. Choose verification method: SMS or Voice call
6. Enter the verification code you receive

Once verified, your phone number is active and your WhatsApp Business Account is ready to connect to meetergo.

Step 4: Connect to meetergo

Now that your WABA is set up, return to meetergo and connect it:

1. Go to Integrations
2. Find WhatsApp Business and click Connect
3. Complete the Embedded Signup popup — log in with your Meta account and select the WABA and phone number you just created
4. Done — your number is now connected

See Connect WhatsApp directly – Send Reminders & Follow-Ups for the full guide on setting up templates and workflows.

FAQ

Can I use my existing WhatsApp Business app number?

No. Numbers used with the WhatsApp Business app cannot simultaneously be used with the API. You'll need a separate number, or you can migrate your existing number to the API (which removes it from the app).

Does my business need to be verified by Meta?

Not to get started. You can connect and send messages with an unverified business, but you'll have lower daily messaging limits. To increase limits, complete Meta Business Verification.

How many phone numbers can I add?

A single WABA can have multiple phone numbers. meetergo currently uses one number per company.

What if my number verification fails?

Make sure the number is not already registered with any WhatsApp account. If you're using a VoIP number, SMS verification may not work — try the voice call option instead.