Connect Webmetic
See which companies visit your website, with industry, size and the pages they viewed.
What the Webmetic integration does
Webmetic identifies the companies behind visits to your website. Once connected, meetergo shows you those companies under Integrations & Apps > Webmetic > Show visitors: name, location, industry, employee range, a lead score and the pages each visit covered.
Webmetic is an EU vendor. The tracking tag identifies companies, not people, and delivers no IP addresses to meetergo.
Before you begin
- You need to be an admin of your meetergo organization.
- You need access to the website's source code or its tag manager to install a small script.
Creating a Webmetic account
- Go to Integrations & Apps and open Webmetic.
- Choose Create account and enter an email address for the Webmetic account and the domain of your website (for example
example.de). - Click Connect.
meetergo creates a Webmetic account for your organization. The password is shown once. You only need it if you want to log in at Webmetic directly, for example to book a larger package there.
Save the password right away. meetergo does not store it and cannot show it again.
Connecting an existing Webmetic account
- Open Webmetic under Integrations & Apps and choose Existing account.
- Paste the API key from your Webmetic account and enter a website already assigned to that account.
- Click Connect. meetergo checks that the key can access the website before saving the connection.
Keep your existing Webmetic tracking code. meetergo does not create another account or change your Webmetic subscription. The API key is stored encrypted and is not shown again.
You can add more websites already authorized for the same key. If Webmetic rejects a domain, check its exact spelling and the key's access in Webmetic. To replace a revoked key, disconnect and reconnect with the new key.
Installing the tracking tag
For an account created through meetergo, copy the tracking tag and paste it into the <head> of every page of your website, or add it through your tag manager. Without the tag no visits are recorded.
Identified companies appear a few minutes after their visit. Company details such as industry and lead score can be added a little later.
Tracking more than one website
Open the Webmetic settings and add further domains. Each domain uses the same tracking tag. Removing a domain stops the data flow for it; already identified companies stay in meetergo.
Monthly limit
Your meetergo plan includes a number of identified companies per month for your organization:
| Plan | Companies per month |
|---|---|
| Free | 10 |
| Light | 20 |
| Suite | 30 |
| Premium | 50 |
Companies beyond the limit are still recorded and are counted on the visitors page, but their details stay hidden. Upgrade your meetergo plan for a higher limit. Your Webmetic subscription does not change the number of companies your meetergo plan unlocks.
Bookings and Mira
When someone books a meeting with a work email whose domain matches an identified company, the booking's detail panel shows a Website visitor block: the company, its size and industry, the lead score, and the pages it viewed. Mira uses the same facts when she writes the pre-meeting brief and when you ask her about a meeting, and she can read a company's website activity from the CRM as well.
Personal mailboxes such as Gmail or Outlook.com never match.
Hot, warm and cold
Every identified company gets an interest rating you can filter by. It adds up recent visits, repeat visits, pages viewed, time on site, visits to pricing, contact or demo pages, and Webmetic's own lead score. A company that stops visiting cools down again. The rating and its reasons are shown on the company, in the booking panel and to Mira.
Disconnecting
Open the Webmetic settings or use the delete action on the Webmetic card. For an account created through meetergo, this removes your domains from the Webmetic account and stops the data flow. Already identified companies remain in meetergo and come back if you reconnect the same domain.
For an existing account connected with its API key, removing a website or disconnecting only stops syncing to meetergo. Your Webmetic account, domains and tracking stay active. Reconnecting requires the API key again.
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