Find leads with LinkedIn Signals

Someone who comments on a competitor's post is looking at the problem you solve. Signals finds these people every morning, checks them against who counts as a lead, and lists them for you to add to a lead list or a campaign.

The five signals

Signal	Who shows up
Competitor engagement	People who liked or commented on posts of up to 5 competitors and up to 3 team members of each
Engaging with you	People who engaged with your company page or your team's posts
Voices in your market	People who engaged with up to 10 creators your buyers follow
Keyword discovery	Authors of recent posts matching your Boolean searches, including people outside watched accounts
Website visitors	People at companies that visited your website. Needs Webmetic

Open Conversations → Channels → LinkedIn and select the Signals tab.

Set it up

Only company admins change the setup. Click Set up on the Signals tab.

Sources: choose a connected LinkedIn account. Enable a source and expand it to add a company, profile or keyword search. Keyword discovery includes editable examples. For competitors, open a company and use Suggest people to add team members.
Ideal lead: optionally add job titles, company sizes and countries. Enable Qualify leads with Mira for industry, function, seniority, employment context and buying intent. Add each criterion with Enter or the plus button; remove it with the cross.
Review: check your selections, then choose Review first or Automatic. Automatic mode requires a lead list and a daily limit. Click Save setup.

You can jump between steps without losing your settings. Accounts and added sources save immediately. Other settings take effect when you save the setup. Disable a source to pause its checks without deleting its saved searches or profiles.

Your competitors' staff and your own team never show up as leads.

Discover posts by keyword

Under Keyword discovery, add up to five searches. Use quotes for phrases and AND, OR, NOT and parentheses to combine terms. For example:

("scheduling tool" OR "Calendly alternative") AND ("looking for" OR recommend)

Add a relevance instruction such as “People asking for recommendations, excluding promotional posts.” Enable Keyword discovery in Sources. The optional Refine with Mira and search tips section contains the relevance instruction and search operators. Each check searches the past seven days, up to 100 posts per search within your daily read allowance. Matching authors appear as leads; repeated reads do not create duplicate engagements.

Qualify leads with Mira

In Ideal lead, enable Qualify leads with Mira. Add industries, functions, seniority levels and employment contexts as individual criteria. Select a buying intent if you want to require it.

Mira combines available profile and company information from Renidly with the person's post or comment. A reaction alone does not establish buying intent. Open Why this fit? on a lead to see the explanation and evidence excerpts. These classifications are AI assessments and can be reviewed before adding a lead.

Up to 50 people are assessed per company per day. Missing evidence or an unavailable provider keeps a lead as Good fit, outside automatic processing. Incomplete assessments can be retried on a later day. Known mismatches appear under Dismissed, where you can review and restore them.

Review new leads

Each row shows the person, what they did (for example Commented on a Calendly post, with the comment) and how well they fit:

Strong fit: every criterion you set matched.
Good fit: some criteria or the AI assessment still need evidence.

Then:

Add to list puts the person in a lead list and makes them a CRM contact.
Select several people and click Start campaign to add them to a list and open the campaign builder for it.
Dismiss hides a person. Restore them from the Dismissed tab.

Click a competitor next to Watching to see only their engagement.

Automatic mode

In Automatic, people with a strong fit go straight into the lead list you pick, up to your daily limit. The rest wait for the next day. If a campaign runs on that list, they start the campaign.

Use the Signal source variable, {{signal.source}}, in a campaign message to name the competitor or creator the person engaged with.

Good to know

Checks run every morning and read LinkedIn slowly, like a person scrolling. Admins can click Check now to start them earlier.
Up to 500 people are checked per company and day. The reads count toward the daily limit of the account the checks run on.
New and dismissed people are deleted after 90 days. People you added stay.