Analytics & Engagement Tracking

Every Resource Hub automatically tracks visitor engagement. Use analytics to understand what content resonates, identify your most engaged prospects, and time your follow-ups with precision.

Hub List Summary

The Resource Hubs list shows a 30-day engagement snapshot for every hub:

Metric	Description
Views	Total number of times the hub was opened
Unique visitors	Number of distinct visitors (by email or session ID)
Ratings	Number of star ratings submitted by visitors
Comments	Total comments left across all steps

This lets you quickly identify which hubs are active, which are stale, and which are generating the most engagement.

Hub Analytics Detail

Open a hub and navigate to the Analytics tab for a deeper breakdown.

Overview Metrics (Last 30 Days)

Total views — every page load counted
Unique visitors — deduplicated by email (if email gate is active) or session cookie
Average time spent — how long visitors spend across all steps
Engagement rate — percentage of visitors who interact beyond the first step

Visitor Sessions

Each visit creates a session record showing:

Visitor identity — email address (if collected) or "Anonymous"
Visit timestamp — exact date and time
Device — desktop or mobile
Browser — Chrome, Safari, Firefox, etc.
Operating system — Windows, macOS, iOS, Android, etc.
Location — country and city (derived from IP address)

Step-Level Engagement

See which steps are getting attention and which are being skipped:

Views per step — how many visitors opened each step
Time on step — average time spent reading or watching
Downloads — how many visitors downloaded a file from this step

Steps with very low view counts but high time-on-step are "hidden gems" — few people find them, but those who do are highly engaged. Consider making them more prominent in your structure.

Comments

All visitor comments are surfaced in the Analytics tab, letting you review feedback and questions in one place without navigating step by step.

Ratings

If visitors have submitted star ratings, they appear here alongside any written feedback.

Visitor Identification

meetergo uses two methods to identify visitors:

When Require email is enabled, visitors provide their email before accessing the hub. Their email is then attached to every event they generate in that session — views, downloads, comments, and ratings.

This gives you:

Named visitor rows in analytics
The ability to correlate hub activity with CRM contacts
Accurate unique visitor counts

Session-Based (Anonymous)

Without the email gate, meetergo assigns each browser session a random ID. You still get full engagement data (views, time spent, downloads), but visitors appear as "Anonymous" in the visitor list.

If a visitor submits their email later (e.g., when leaving a comment), meetergo associates their session history retroactively.

Notifications for Engagement Events

meetergo can send you real-time notifications when key events happen:

Event	Channel
Hub viewed	In-app notification + email
Comment added	In-app notification + email
Link opened	In-app notification only
Hub shared by a visitor	In-app notification only

Configure notifications per hub:

Open the hub
Click the bell icon (top right)
Toggle each event independently

Device & Location Tracking

meetergo automatically captures:

Device type: Mobile vs. desktop
Browser: Chrome, Safari, Edge, Firefox, and others
OS: Windows, macOS, iOS, Android, Linux
Country & city: Derived from IP address via geolocation

This data helps you understand your audience — for example, if most visitors open your hub on mobile, that's a strong signal to keep content scannable and minimize large PDFs.

Engagement Ratings

Visitors can rate the hub using a star rating (1–5). Ratings appear in:

The hub list summary (count only)
The hub Analytics tab (full ratings with timestamps and visitor info)

To enable ratings, they must not be explicitly disabled in hub settings.

Using Analytics for Follow-Ups

Timing Your Outreach

Visit notifications let you follow up at exactly the right moment. When you receive a "hub viewed" notification, the prospect is actively engaged — a timely follow-up message lands much better than a cold call two days later.

Identifying Buying Signals

High-engagement visitors are better qualified prospects. Look for:

Multiple visits — they came back, which signals ongoing interest
Time spent on pricing/commercial steps — they're evaluating budget
Downloads — they saved materials for internal sharing
Comments — they have questions and are ready for dialogue

Personalizing Follow-Ups

With named visitor data, you can reference specific content in your outreach:

"I saw you spent some time on the Integrations section — did you have any questions about connecting with your existing tools?"