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Booking questions and the booking button text

Add your own questions to the booking form, and change the booking button text: rename the Book now button, edit field labels, help text and placeholders, and find where the other text on your booking page comes from.

Updated on July 28, 2026

Booking questions let you collect information from attendees when they book a meeting. Add custom fields to gather details like company name, project description, or specific requirements before the meeting.

Open a meeting type to edit1 / 6
Open the meeting type
Open a meeting type to edit

Click a meeting type name to open its editor. Any meeting type works.

Open the meeting type

Open a meeting type to edit

Click a meeting type name to open its editor. Any meeting type works.

Open a meeting type to edit

Open Booking form

Click Booking form

In the editor sidebar, click "Booking form" under Booking experience.

Click Booking form

Enable Add questions to form

Toggle "Add questions to form" to enable the custom booking form for this meeting type.

Enable Add questions to form

Add a custom field

Click Add Form Field

Once the form is enabled, scroll down to see the existing default fields. Click "Add Form Field" to open the field picker.

Click Add Form Field

Switch to Create New

The dialog shows two tabs: "Use Existing" (reuse a saved field) and "Create New" (build a fresh one). Click "Create New".

Switch to Create New

Choose a field type

Pick a field type from the grid. Text (single line) is the most common choice for short answers.

Choose a field type

Default Fields

Every booking form includes standard contact fields:

FieldTypeRequired
EmailEmail inputYes
NameText inputYes
PhonePhone inputOptional

These fields identify the attendee and enable booking confirmations.

Field Types

meetergo supports various field types:

TypeDescriptionUse Case
Text (Single Line)Short text inputCompany name, job title
Text (Multi Line)Longer text areaMeeting agenda, questions
EmailEmail validationSecondary email
PhonePhone number inputContact number
NumberNumeric inputBudget, team size
Select (Dropdown)Single choice from optionsDepartment, product interest
RadioSingle choice as buttonsYes/No questions
Checkbox (Single)Yes/no toggleTerms acceptance
Checkbox (Multi)Multiple selectionsTopics of interest
URLWebsite linkCompany website, LinkedIn
SlideVisual selection cardsChoose a plan, select service

Field Configuration

Each field can be customized:

SettingDescription
LabelThe question text shown to attendees
PlaceholderHint text inside the input
Help TextSmall hint shown below the field
RequiredWhether the field must be filled
HiddenCollect without showing (for tracking)
Default ValuePre-filled value
OptionsChoices for select/radio/checkbox fields

Change the text on the booking button

The button under the booking form reads Book now by default, or Pay & Book now when the meeting type collects payment. You can replace it with your own wording — "Request an appointment", "Sign up now", "Book a free consultation":

  1. Open the meeting type and go to Booking form
  2. Turn on Add questions to form if it is not on yet
  3. In the Language dropdown at the top right, pick the language you are writing for
  4. Click Settings in the header of the Form Fields card
  5. Type your wording into Submit Button Text and close the dialog

What to know before you write it:

  • The text is stored per language. The booking page shows the wording for the language the visitor sees. Any language you leave empty keeps the standard button, so fill in every language your booking page offers.
  • Empty means default. Clearing the field brings Book now back.
  • It also replaces "Pay & Book now" on meeting types with payment.
  • It needs the booking form. The wording lives on the form, so Add questions to form has to be on, which requires the Light (Essentials) plan or above. On Free the standard button is used no matter what is saved.
  • Embeds use the same text, because an embedded booking page is the same page.

Other text on the booking page

Wording on the booking page comes from settings, not from CSS. Where each piece lives:

What you want to changeWhere
A question, its hint or its placeholderThe field editor: Label, Help Text, Placeholder
The "Book now" buttonBooking form → Settings → Submit Button Text (above)
The line above the channel picker ("Select channel")Meeting type → More → Advanced → Customize channel selection text (Light/Essentials)
The privacy note and consent checkbox under the formHow to customize the privacy text on booking forms
Title and description at the top of the pageThe meeting type's Basics tab
The "created with meetergo" markCustomize Branding

Common Use Cases

Sales Discovery Calls

Collect qualification information:

- Company Name (text)
- Company Size (select: 1-10, 11-50, 51-200, 200+)
- Budget Range (select)
- Main Challenge (text-multi)

Support Consultations

Gather issue details:

- Product/Service (select)
- Issue Description (text-multi)
- Priority (radio: Low, Medium, High)
- Previous Ticket Number (text, optional)

Interviews

Get candidate information:

- Portfolio URL (url)
- Years of Experience (number)
- Desired Salary Range (text)
- Available Start Date (text)

Coaching Sessions

Understand client needs:

- Current Role (text)
- Goal for Session (text-multi)
- Areas to Focus (checkbox-multi)

Field Targets

Map fields to standard data points for CRM integration:

TargetDescription
EmailMaps to attendee email
First NameMaps to first name
Last NameMaps to last name
Full NameMaps to combined name
PhoneMaps to phone number
OtherCustom field (no standard mapping)

When a field has a target, its value can be used in:

  • CRM integrations (HubSpot, Salesforce, Pipedrive)
  • Email personalization
  • Calendar event details

Options for Selection Fields

For Select, Radio, Checkbox Multi, and Slide fields, define options:

  1. Add the field to your form
  2. Click Add Option
  3. Enter the option label and value
  4. Repeat for each choice
  5. Optionally add images or icons (for Slide type)

Example: Select Field

Label: "What's your primary interest?"
Options:
- Product Demo | demo
- Technical Support | support
- Partnership Inquiry | partnership
- General Questions | general

Slide Field Options

Slide fields display visual selection cards:

  • Can include images or icons
  • Great for choosing products, services, or plans
  • Support single or multi-select mode
  • Optional description text per option

Multi-Language Support

There is no translation field inside a single question. Everything on the booking form is stored per language and you switch languages with the Language dropdown at the top right of the form editor:

  1. Make sure the language is active for the account (Admin Center → Organization settings → Languages) or for this meeting type (More → Advanced → Localization & text). The dropdown only lists active languages, so with a single language there is nothing to switch to.
  2. Pick the language in the dropdown
  3. Write the Label, Help Text, Placeholder and Submit Button Text for that language
  4. Repeat for every language your booking page offers

Fields you leave empty fall back to the default-language text, so a half-translated form shows a mix of both languages. The correct language is chosen from the attendee's browser, or from a ?lang= parameter on the link.

See Language settings: change the language and translate forms and emails for the full list of supported languages and what else needs translating.

CRM Field Mapping

Connect form fields to your CRM:

CRMHow to Map
HubSpotSet hubspotContactField or hubspotCompanyField
SalesforceSet salesforceContactField
PipedriveSet pipedriveContactField

When configured, form responses automatically sync to the mapped CRM fields.

See your specific CRM integration guide for setup details.

Hidden Fields

Use hidden fields to capture data without displaying to attendees:

  1. Create the field
  2. Enable Hidden
  3. Set a default value or capture from URL parameters

Use cases:

  • UTM tracking parameters
  • Marketing campaign IDs
  • Internal reference codes
  • A/B test variants

Conditional Display

Some field behaviors:

  • Hide Until Change: Field appears only after another field is modified
  • Required: Booking can't proceed without filling the field
  • Default Value: Pre-populate with a specific value

Form Order

Arrange fields in the order you want them displayed:

  1. Go to your booking questions
  2. Drag and drop fields to reorder
  3. Save changes

Group related questions together for better user experience.

Best Practices

Keep It Short

  • Only ask what you truly need
  • Long forms reduce booking completion
  • Consider required vs optional carefully

Be Clear

  • Use plain language in labels
  • Provide helpful placeholder text
  • Explain why information is needed if not obvious

Match Your Purpose

Meeting TypeSuggested Questions
Quick callMinimal - name, email only
Sales demoQualification questions
SupportIssue details
ConsultationBackground info

Test Your Form

  1. Preview your booking page
  2. Fill out the form as an attendee would
  3. Check the experience is smooth
  4. Verify data captures correctly

Viewing Responses

Form responses appear in:

  • Booking details in meetergo
  • Connected CRM (if mapped)
  • Confirmation emails (if included)
  • Calendar event description

FAQ

Can I make all fields required?

Yes, but too many required fields may reduce bookings. Balance information needs with user experience.

Do responses show in calendar invites?

Yes, form responses are included in the calendar event description by default.

Can I change questions after bookings exist?

Yes, but changes only affect new bookings. Existing bookings retain their original responses.

Are there limits on custom fields?

Practical limits exist based on form length and user experience. There's no hard technical limit.

Can attendees edit their responses?

Not directly. They would need to cancel and rebook, or contact you to update details.

Do hidden fields work with UTM parameters?

Yes, you can capture URL parameters in hidden fields for marketing attribution.

Can I rename the "Book now" button with CSS?

No. CSS changes how the button looks, not what it says. The wording is a setting: Booking form → Settings → Submit Button Text, described above.

I changed the button text but the booking page still says "Book now"

Three usual reasons: the text was saved for a different language than the one the visitor sees, Add questions to form is off for that meeting type, or the account is on Free, where the custom booking form (and with it the button text) is not served.

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